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April 2017
World Business Council
for Sustainable Development
Welcome to the April 2017 edition of the Social Impact newsletter, WBCSD’s monthly digest of work program updates, opinions, case studies and news on the role of business in fueling inclusive growth.

We look forward to hearing from you if you have any comments or questions on this newsletter or more generally on WBCSD’s work. For up to date information on our activities, we encourage you to view our News & Insights page, connect to the Inclusive Business blog RSS feed, and Twitter @WBCSD.
News from the Social Impact Cluster
Social Capital Protocol: Making companies that truly value people more successful

The Social Capital Protocol aims to mainstream the measurement of social impacts for business – shifting the improvement of social performance from an optional extra to a core part of business decision making. The Protocol serves two purposes: as a consistent process to guide companies through the journey of measuring, valuing and better managing social capital; and as a framework for collaboration to move towards standardized approaches for business. The Protocol is based on inputs from over 50 WBCSD member companies, an advisory group of 20 expert partners, and four WBCSD Global Network partners.

Nestlé and Novartis: Collaborating to make rural areas more attractive places to live, work, and invest
This new WBCSD case study shares the experiences of the cross-industry collaboration between Nestlé and Novartis, and shows that business-to-business collaboration can make a real difference in the livelihood of rural communities in a holistic and sustainable way. The key takeaways of the study highlight the necessity of a strong business case for each company that is involved; the importance of solid data, from baseline to performance management; and the need to strike a viable balance between costs, complexity and value creation. Rural development is a complex challenge with no single solution. A spirit of exploration, learning and exchange is essential to successful collaboration in this space.
Alleviating poverty through inclusive business – WBCSD to participate in G20 policy dialogue
Under the German G20 Presidency, a one-day conference on 5 May 2017 in Berlin will continue the ongoing work around the role of governments in proactively promoting inclusive business policies by engaging the private sector to accelerate the pace of addressing poverty, while creating opportunities to address social and environmental challenges and in the process aligning with the Sustainable Development Goals.
Social Impact news from around the world
WBCSD Leading Women Awards – Insights on gender diversity

In 2017, we launched the first WBCSD Leading Women Awards to showcase the business leadership of women working to contribute to the Sustainable Development Goals. This award was launched in contribution to SDG 5, which aims to achieve gender equality and empower all women and girls by 2030. Ten Leading Women were announced on International Women's Day on 8 March 2017. Watch this video with interviews of the Award recipients sharing their insights on diversity from a business perspective.
How India's Tata is mainstreaming natural and social capital

GreenBiz, 24 April 2017 – Alka Upadhyay, AVP Tata Sustainability Group, Tata Sons Limited, shares perspectives on how the company appreciates the inherent benefits that exist in measuring, assessing and valuing natural and social capital for managing business risks and opportunities. “We recognize that if our businesses are to thrive for another couple of centuries (the Tata group will celebrate the 150th year of its existence in 2018), we must manage well the linkages between natural capital, economic activity, profit and society.”

Winning the endgame: A global attack on long-neglected tropical diseases is succeeding

The Economist, 22 April 2017 – A global attack on long-neglected tropical diseases is succeeding, with donors and drug firms cooperating to defeat ancient plagues.


IKEA aims to take 200,000 people out of poverty in massive social sustainability drive

Dezeen, 18 April 2017 – IKEA is to employ refugees at production centers in Jordan this summer as part of a long-term plan to create employment for 200,000 disadvantaged people around the world through social entrepreneurship programs. The centres in Jordan, which should be operational by August, will employ a mixture of Syrian refugees and Jordanians in the production of woven products including rugs, cushions and bedspreads.

Filippo Veglio
Managing Director, Social Capital

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